To make sure we select a Colour of the Year that feels relevant and timely, we undertake rigorous global research. Every year, we host a Trend Forecast and ask a panel of international design experts to share their insights about what will be influencing the way we live over the next few years. By understanding where the world is heading, we can respond with a color that matches the mood of the moment.
This year, with the natural world at the top of the global agenda, we talked about the different ways that nature supports and inspires us. Our conversations led us to a theme for Dulux Colour of the Year 2023: seeds of wonder – a phrase that encapsulates the transformative power of nature – and to the shade itself. Wild WonderTM is a glowing natural tone that offers us a connection with nature and that brings a sense of natural magic into our homes. Around it, we’ve created four easy-to-use color palettes: Lush, Buzz, Raw and Flow. Each tells the story of a different way that nature inspires us.